.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, once accustomed to getting billions in equity capital each year, have raised virtually $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag results from market concentration, increased governing pressures, and economic uncertainties.ADWEEK consulted with five VCs that remain to acquire adtech providers, despite these obstacles, regarding what they are trying to find as well as what they stay clear of. Perhaps unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused modern technologies as well as industry-specific regions including hooked up TV.